Let's talk content marketing.

It's a phrase you might vaguely recall from that annoying solicitation email you opened last Tuesday telling you how foolish you'd be to miss their new webinar revealing how to BoOsT yOuR tRaFfIc TeN wAyS tO sUnDaY.

"Who even sent this?" you wonder after seeing this particular breed of email. It always comes from a company with a slightly nonsensical and vaguely marketing-related name. It's always from a company like "eMarketing2U" or "MediaMeltr."

"How did this get in my inbox?" you invariably respond. You may experience sudden urges to spray your whole workstation down with Raid roach spray.

But content marketing deserves so much better than that.

• It's a sophisticated framework recruiting employees throughout an entire company.

• It's an art and a science.

• It's an immensely rewarding blend of creative writing, journalism, copywriting, storytelling, and much more.

To honor the craft of content marketing, and to help you avoid the mistakes would-be purveyors often make, we'll be taking a week-long dive into the 7A's of Content Marketing.

Buckle up. You're getting your first "A" tomorrow!