Marketing is everywhere in your company.

From the consumer's perspective, marketing is constant.

You're an HR Professional and don't think you have a hand in Marketing?

You have one of the most challenging positions in the company. Most people can't decide where to get dinner. You're meant to guide them to a more fulfilling life?

Depending on your role, sometimes your work isn't even really that "human." There is little glamor or emotion in filing insurance papers for 300 people.

When employees can't play nicely, you have to be the mediator. Yes, this may be a passion of yours, and you're likely very good at it, and probably derive a good deal of fulfillment from it, but being dragged into heated arguments between strong-headed professionals can get taxing.

But there is so much to love about Human Resources: you get to help people grow! You create training courses for employees to expand their professional skills, take on more responsibility, or just plain stoke their passion for lifelong learning. You work deals to bring perks to every employee in your company! You're still the one!

What does HR have to do with the Marketing of your company?

• It's hard to build a strong corporate culture. Say an employee gets increasingly frustrated because:

• their supervisors are more concerned with blaming than working toward solutions. Or

• their supervisors don’t harness their talents and listen to their creative ideas. Or

• their supervisors hand down orders instead of collaborating with them.

You will lose that talent to a competitor. Not long after, you’ll be seeing a poor review on Glassdoor, which your Marketing team will probably also notice. When you lose that talent and get that poor review, it will become a little harder for you to hire top talent in the future. It can spiral upward or downward. It'll affect your company's reputation either way.

• When you offer tuition reimbursement for relevant courses to keep your employees learning and growing, they’ll tell their friends about it. If they’re active on social, they might say it there too. Bonus points for your company's reputation! Bonus points for talented individuals looking for a new place to work!

• When you offer excellent insurance coverage and benefits to your employees, plus competitive PTO and a flexible, family-friendly work schedule, your employees will notice that.

Then a couple things will happen:

• Better Retention. When other companies approach them for their talents, they will have a harder time leaving your outfit. Life is good here.

• Better Recruiting. When their talented friend is feeling unappreciated in their own job and they ask their buddy, your employee, where they should apply, they’ll say “right here, of course!” You just got yourself an excellent employee through the earliest form of marketing. The most powerful form of marketing there ever was, in fact: Word of Mouth.

Happier, more fulfilled employees provide more thoughtful, full-hearted service experiences for customers. Customers treated with thoughtful service provide good reviews and social media shoutouts. Keeping good employees happy improves the long-term outlook of your company. They give better 360 reviews. Recruiting excellent new employees gets easier. Things spiral upward.

Nothing exists in a vacuum. Marketing is everywhere. Up next: the ones behind the scenes...