Jacob Schnee

Welcome back one and all to this, the sixth of the 7 A's of Content Marketing. You've earned and kept your readers' attention. You've...

Welcome back my dears, let's review the tape. You've built the rapport. You've proven your genuine desire to help, plus your ability to...

Welcome back everyone. Before we jump into the next A of Content Marketing, let's review what we've learned. We've gotten our readers'...

Welcome back y'all, now that we're building a relationship, it's about time we talked about the next A: Audience Know your audience. Any...

Welcome back damas y caballeros, now that we've gotten their attention, it's time to move onto the next A: Authenticity Once they have...

Welcome back ladies and germs, let us dive right into the 7A's with our first entry: Attention What is the single most important resource...

Let's talk content marketing. It's a phrase you might vaguely recall from that annoying solicitation email you opened last Tuesday...

Marketing touches every area of your organization. Of course, the degree to which this is true differs among companies. Each organization...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're on the Operations team and don't...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're an HR Professional and don't...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're a Customer Service Representative...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're the Chief Risk Officer and don't...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're the Chief Technology Officer and...

Say you're a content marketer and you want to produce helpful content for your audience. You're writing to solve a problem someone in...

How often do you feel stressed? Some of us can find ourselves trapped in the stress loop. It can happen to the best among us. It happens...

Not the way I want it to, at least... I’d like to be able to come up with marketing campaigns, whole cloth, in zero time flat. I’d like...

Consider these two quiz items. Which one's harder? List the key events leading up to the War of 1812. Recite every word if your favorite...

It’s where prayer comes in for some people. It’s where mantras come in for others. It’s the basis of transcendental meditation. I could...

"This league is so damn good at marketing," I thought to myself as I read the push notification. "Free League Pass Preview: Watch the...

Tim Freke, the "standup philosopher," has some interesting thoughts about life. Ash is a big fan of his book "The Mystery Experience." I...