Jacob Schnee

Like my beloved grandma Ruth, I'm approaching 100. Only, for me we're talking blog posts. I never put too much stock into celebrating...

"The piece should have a clear thesis to it. Please no jargon. You can send it my way." That was the editor of the renowned magazine. I'd...

Welcome back my dears, let's review the tape. You've built the rapport. You've proven your genuine desire to help, plus your ability to...

Welcome back y'all, now that we're building a relationship, it's about time we talked about the next A: Audience Know your audience. Any...

Welcome back damas y caballeros, now that we've gotten their attention, it's time to move onto the next A: Authenticity Once they have...

Welcome back ladies and germs, let us dive right into the 7A's with our first entry: Attention What is the single most important resource...

Say you're a content marketer and you want to produce helpful content for your audience. You're writing to solve a problem someone in...

"I would have made it shorter, but I didn't have the time." If you know me, you know I am a total sucker for these Yogi Berra - style...

One and a half months into my daily blogging, one particular benefit has emerged as most influential for me. Daily blogging helps me beat...

I was floored. As it often goes, the simplest little thing had a huge impact. There must be something fundamental about that. I was...

"Poetry? What’s that got to do with copy?" you're thinking. (Or you weren't but now you are. Isn't writing a wonderful thing?) As a...

It’s never easy to make big change, especially in your office or place of work. What kind of change are we talking about? It might be...

Read books. Study ideas. Plan ahead. These are all good ways to get smarter. But they all miss a critical aspect of brain health. Don't...