Jacob Schnee

Seth said it. The Pinging he calls it. As if it were a Stephen King! So much meaning in so few words. "Dang, that guy's brilliant," I...

As famed ad man Rory Sutherland describes, there are two ways to increase the value of your product or service. 1. Make your thing...

Devise a plan and simplify. This is especially important if you tend to mire yourself in analysis paralysis, a trait I have shared with...

What a helpful metric Opportunity Cost is. Opportunity Cost is an essential decision-making tool because it reveals the hidden costs of a...

Are "resolutions" doomed from the start? We are so familiar with the stalwarts, we can bring them to mind in our sleep: To lose 20 lbs...

I schedule meetings in the afternoon whenever possible. Here are a few reasons why: People’s mornings are sacred. It’s the foundation of...

"Poetry? What’s that got to do with copy?" you're thinking. (Or you weren't but now you are. Isn't writing a wonderful thing?) As a...

It’s never easy to make big change, especially in your office or place of work. What kind of change are we talking about? It might be...